Tips to Help You Get Through the Essay Writing Process

Tips to Help You Get Through the Essay Writing ProcessThe effectiveness of the 131 essay samples that you will find in this article will give you some great insights about the kinds of essays that will be given to your. There are some tips and advice that can be given to assist you when writing the first essay, however, the best thing that you can do is to prepare all your important materials, whether you are going to write an essay for college, or for a professional career. A little research can really get you going and you will get the kind of answers to your questions that you need.One of the first things that you should take into consideration when preparing the essays for this class is that you need to use your focus. In general, this means that you need to make sure that you decide on the kind of information that you want to include on your essay. What is the topic of your topic? What are you going to talk about in this chapter?Focus on what you want to express and then start t hinking about how you will write the rest of your essay. Look over the sample that you have and see if there are any sentences that will give you some tips on what you should have said. Or, if there are certain words that you should change, look over the sample and see if there are any different alternatives that you can use.Some sample essays can include facts that you have researched, or you may even want to look over the sample and use your own information to go through. If you need some help on how to do this, ask your professor or advisor. Some people like to learn by doing, so you may want to give it a try.You can also use the same kind of essay to get into the subject matter of your class material. You should also make sure that you know how to use the appropriate grammar and spelling rules, especially if you are going to write for a class. It is essential that you don'tsound like you are writing for someone else, but you should feel comfortable with grammar and punctuation. This can really help you to ace the exam.The point that you want to highlight is that you can use the same kinds of ideas in your essay that you use in your class material. You can use them in a very similar way. And, if you get some help from your instructors or your professors, this will really help you to succeed. However, you should use what you can to help you succeed in your coursework.Writing for an exam is hard, but if you take the time to practice on samples and get some help from your teachers, you will be able to ace this exam. Your transcript will reflect that you have gotten a B or better on the essays you have written.

Criminal Justice - 1258 Words

One of the first prison systems was called the Pennsylvania System. The ideology of this system was used in the Eastern State Penitentiary in the early 1800s. This system had very definite ideas on how a prison should be organized and managed. The operation of this prison was based on the following 5 general principles (Clear, Cole, Reisig, 2006): 1. Do not treat prisoners harshly, but instruct them that hard and selective forms of suffering could change their lives. 2. Solitary confinement will prevent further corruption. 3. Offenders should reflect on their transgressions and repent. 4. Solitary confinement is considered punishment. 5. Solitary confinement is economical. The Quakers are the ones that actually formed these†¦show more content†¦During this time rehabilitation was the theory and punishment was no longer the idea. These punishments or correctional aspects have done a great deal to the effects upon the prisoners. For the punishment of solitary confinement, this can go both ways. In one way if you put an individual in confinement they have time to think about the crime that they have committed and can give a good hard look at their life. Then on the other hand if you put someone in confinement where there is no noise, no light, and nothing to do this person can go mentally insane. When it began it was for the hardest criminals it has changed now a days to you get confinement for doing another crime in prison, being a disturbance, and/or refusing to do a request for the guards such as take a sheet off you window so they are able to see in on what you are doing, that way they can tell if you are okay or trying to do something illegal in prison. This would include drugs, wine, shanks, etc. also they are able to tell your mental state, if you are in imminent danger from yourself. The aspect on working in prison has changed but only for the safety of the prisoners and guards. If helped some of the prisoners have something to do during the day, a way for them to be productive. Then on the other hand in the beginning they were forced to work no matter if they liked it or not, there were even stories of them being sold as slaves. Cell blocks in the beginning were huge; they had a restroom,Show MoreRelatedCommunity Justice And Criminal Justice980 Words   |  4 PagesCommunity justice is a broad term that includes many aspects of involving the community. The main goal is to enhance the lives within the community through the creation of problem solving strategies and strengthening the standards within the community by restoring victim’s quality of life, and reintegrating offenders of crimes. Although community justice can be traced back hundreds of years. The model is still considered a nontraditional approach in today’s criminal justice sector. Due to its broadRead MoreJustice And The Criminal Justice System Essay1918 Words   |  8 PagesWhen it comes to the criminal justice system, there is often a gray area between what is considered fair and what is just, with these concepts many times having a connection. Furthermore, justice and fairness are subjective and many times individuals’ concept of what is fair or just differ. Throughout a recent court case involving a Stanford University swimmer being charged with rape, that issue became well evident. This case involved a Stanford student, Brock Turner, being charged with sexuallyRead MoreThe On The Criminal Justice System984 Words   |  4 PagesGarland (2001), view on â€Å"the criminal justice system in America was created to keep communities safe, to respect and restore victims, and to return offenders who leave prison to be self-sufficient and law-abiding. Treatment simply did not work either by therapy or broader social programs and became is a monumental fai lure that our states and nation can no longer afford† (p.61) Garland (2001) stated â€Å"that the collapse of faith in our correction system began a wave of demoralization that underminedRead MoreThe Criminal Justice System720 Words   |  3 Pagesrole in the courts, compared to the accused or offender (Booth, 2016). Victim-focused law reforms are open to many jurisdictions throughout Australia, and majority of systems which follow the adversarial nature of proceedings (Garkawe, 2007). The justice system aims to enforce a therapeutic structure, however, in some instances this fails to be upheld for the victim. In a sentencing hearing, an offender’s mitigating factors may reduce their sentence, therefore providing the offender with more rehabilitativeRead MoreCriminal Justice Majors1105 Words   |  5 PagesContrary to popular belief the life of a criminal justice major is not all about being a hardboiled cop or a living a black and white noir film, there is actually quite a bit of disciplinary literacy in the background. People looki ng forward to a career in criminal justice should be able to write up investigation reports, reports to be used in trials, and documents relating to various types of criminal offenders. For a bachelor’s degree in Criminal Justice 120 credits including some general electiveRead MoreCriminal Justice System1524 Words   |  7 Pagesfor the Criminal Justice System is to reduce the crime and the fire of crime. In order to achieve this it is using different agencies and the major of them are the Police, Prosecution, Courts, Prisons and Probation. They all are operating in synchrony for achieving their legal responsibilities and particularly for reducing the level of crime. The aim of this essay specifically is to discuss the functions of the police and how they actually fit with the objectives of the Criminal Justice System asRead MoreThe Criminal Justice System1597 Words   |  7 PagesThe purpose of the criminal justice system is explained by three definitions: Control crime, Prevent crime, and provide and maintain justice. This sense of criminal justice has been the same since pre-civilized communities, where the elders of a tribe enforced the laws of the vill age. The criminal justice system has changed drastically from the times of kinship systems to today’s system of laws. As time has passed criminal justice has change in many ways, for example: the way they dress, arrest,Read MoreCriminal Justice Essay598 Words   |  3 Pageslaws being put into the law books that help victims when violated, the courts are still not looking out for those individuals who have in fact be victimized. â€Å"Advocates for victims’ rights have long complained that they have been sidelined by a criminal justice system that is focused on the interplay between the state and the defendant†. (Boland amp; Butler, 2009)This statement alone dictates how the system actually works when it comes to the victim in court. Most individuals lose sight that thereRead MoreThe Criminal Justice System1305 Words   |  6 PagesThroughout this course, I have learned about the many segments of the criminal justice system. The criminal justice system is made up of three main elements which process a case from initiation, through trial, to punishment. First a case starts with law enforcement officials, who investigate crime and gather evidence to identify and use against the assumed suspect. The case then proceeds to the court system, which evaluates the evidence to decide if the defendant is guilty or innocent. If the defendantRead MoreThe Criminal Justice System1321 Words   |  6 PagesThe Criminal Justice System consists of three main components; police, corrections, and the courts, which play a role in maintaining a proper and functional system. These three core functions have their own limitations and use of discretion. At times discrimination occurs within each individual function. Policing is law enforcement, which obtains the backbone and gatekeepers to The Criminal Justice System. This is where discretion takes place the most. Indeed, discrimination can start with policing

The Progressive Era Essay - 798 Words

Industrialization led to the rise of big businesses at the expense of the worker. Factory laborers faced long hours, low wages, and unsanitary conditions. The large corporations protected themselves by allying with political parties. The parties, in turn, were controlled by party leaders, rather than by the members. Many people felt that all power rested with the politicians and businessmen. Reformers known as Progressives attempted to undo the problems caused by industrialization. The Progressive movement sought to end the influence of large corporations, provide more rights and benefits to workers, and end the control possessed by party leaders. At the national level, Progressivism centered on defeating the power of large businesses.†¦show more content†¦Roosevelt persuaded Congress to create a Bureau of Corporations to investigate and regulate big business, then brought an anti-trust suit against J.P. Morgans Northern Securities Company, a railroad trust controlled by the Wall Street financier, with the United States Supreme Court upholding the closure of the trust in the case of Northern Securities Co. v. United States issued in 1904. During Roosevelts Administration, over 40 major corporations were sued for antitrust or price-fixing violations. Roosevelt greatly expanded the powers of the government within the economy, often by endorsing new power for organized labor to organize and put forth leverage against employers. By supporting labor in the settlement of the Anthracite Coal Strike of 1902, Roosevelt became the first president to assume such a direct role in intervening in labor disputes, including the threatened use of the U.S. Army to seize the coal mines and operate them until the owners agreed to arbitration to settle the strike. Rosevelt unlike many of his successors really took advantage of the power given to him as president. During his presidency he revived the Sherman Antitrust Act ,which was an act that sought to prevent companies f rom combining into trusts and gaining monopolies. Roosevelt was also one to enforce the Hepburn Act, which allowed the Interstate Commmerce Commission to regulate railroads. The railroads had allied themselves with largeShow MoreRelatedProgressives And The Progressive Era1253 Words   |  6 PagesThe progressive Era was times in History were local state and federal government took a leap forward in power and activism. In addition, the progressive era, was a time of development of new reforms and changes for America. Progressivism handles a wide range of problems and struggle for America. Such problems were created by unstructed industrialization, urbanization and immigration. As well as, the unfavorable distribution of power and wealth. Progressives believed strongly that problems such asRead MoreThe Progressive Era Of The Era1949 Words   |  8 Pagesshaped the United States throughout all of history. The most important of these changes, however, occurred during America’s progressive era. The Progressive era is defined as the time period of 1890 to 1920. Even though, progressive presidents were not in office during that entire time period, the ideals that they enacted and developed throughout the United States. The Progressive Era saw the expansion and contraction of political and economic freedoms through pure democracy. Socially, the new consumerRead MoreThe Progressive Era 938 Words   |  4 PagesThe Progressive Era was a time period between the years 1900-1920 and it marked a time in American history in which society was bursting with enthusiasm to improve life in the industrial age by making political and social changes through government action that ultimately led to a higher quality of life for American citizens. Progressives were known for their beliefs in limiting the power of big business, strengthening the power of the states, and were advocators against corruption and social injusticeRead MoreThe Progressive Era845 Words   |  4 Page s1--Discuss, in detail, the main overall goals of the Progressives. The Progressive Era was mainly a retaliation to numerous changes and social effects that were happening in America. The era emerged in the 1800’s from complications with the latest industrial order, which included workers who protested about how their jobs were unsafe and exhausting. They also focused on byproducts such as immigration, urban growth, growing corporate power, and widening class divisions. They were also known as humanitariansRead MoreThe Progressive Era Of The Revolutionary Era1723 Words   |  7 Pagesthe reformist movement? Why? The root of the Progressive Era comes from the emergence of industrialism in the United States had created some terrible problems and they wanted to work together to change the U.S government. Therefore, address the problems that had come about from the Industrial Revolution. The progressive era was all about making advances in a better society, the feature of democracy during the progressive movement a lot of these progressive at local state levels started to focus on cleaningRead MoreThe Importance Of The Progressive Era1310 Words   |  6 Pages The Progressive era was a time in America’s history when people started to call for the government’s help to face the problems industrialization brought. This era was extremely important because it helped the people achieve better conditions and helped the government to make better use of its powers. One of the most potent groups of progressivists were muckrakers; they used journalism to bring forward problems and injustices in society and the work industry (McKeown). The Triangle Shirtwaist FireRead MoreThe Progressive Movement Of The American Progressive Era1259 Words   |  6 PagesWhen it comes to the American Progressive Era there is really no other movement like it. This was a movement that had not just one but many faces that ranged from people as big as Theodore Roosevelt and Woodrow Wilson to people like Jane Addams that accomplished so much. It was a movement so broad that it encompassed basically everyone and spoke not just to but for all those excluded from power. It also wasn’t just one big movement but a conglomeration of them varying from social, to economic, toRead More The Progressive Era Essay984 Words   |  4 Pages The Progressive Era nbsp;nbsp;nbsp;nbsp;nbsp;Progressivism in the United States took place in the period between the Spanish-American War and the entry of the United States into the great World War. It was a time for change in America in all walks of life, as well as a time for reform. It was marked by Theodore Roosevelts 7 and a half years in office, the Rough Rider put it upon himself to make the first strides towards reform. These reforms included the cracking down on illegal monopoliesRead MoreThe During The Progressive Era989 Words   |  4 PagesDuring the Progressive Era, various groups responded to the political, social, and economic woes that resulted from the rapid industrialization and urbanization of America during the 19th Century. The mass immigration of foreigners and the northern migration of Africa-Americans led to urban overcrowding and competition for wage-paying jobs. Electric lighting allowed factories to expand the working hours and increase the output of manufactured goods. There was little regulation for employee welfareRead MoreThe Gilded And Progressive Eras1245 Words   |  5 PagesKailyn McComb History 1151 Professor Rob Denning Date Submitted Reforming America The gilded and progressive eras in America were times of expansion, urbanization, and what seemed like a golden pathway to an industrialized future. In the 1850s, railroads were being built all across America, and with that came the rise of the steel and oil industries, as well as dramatic population increases in the newly urbanized cities. Such a change in society created a gap between social classes causes incredible

The Most Important American Fiction Writer - 1661 Words

Raymond Carver has been called â€Å"the most important American fiction writer in the second half of the twentieth century† and â€Å"the most influential American short story writer since Ernest Hemingway† (Kleepe vii). He was very successful despite his many difficult life experiences. Carver grew up during a very difficult time in America. However, early on, Carver and his wife believed their hard work would eventually pay off despite the challenges in the world around them. They thought it would fix almost everything. However, throughout his life of dead end jobs and child rearing, Carver realized that things weren’t going to change and eventually wound up divorced. In many ways, Carver’s life was the model for all of his main characters.†¦show more content†¦The life of the blue-collar worker became increasingly difficult. It has been said, â€Å"Of the writers who depicted the history of this ‘blue-collar despair,’ none did so fully and accurately as Raymond Carver† (Meyer 1). While growing up, his family was very poor. Raymond Carver was married with two children before the age of twenty. Therefore, he worked many low paying jobs such as pumping gas, sweeping hospital corridors, and managing an apartment complex in order to support his family. Carver mainly used lower-middle-class characters in his stories because that is the type of person he was most familiar with. When asked about having sympathy towards his characters, Carver said, â€Å"In all the books so far, I could never have been condescending to those characters and felt myself any sort of writer at all. I have to care for the people in the stories. These are my people. I can’t offend them, and I wouldn’t† (Alton 9). Earl Ober, the main character in â€Å"They’re Not Your Husband,† is an unemployed salesman who uses his business strategies to convince his wife to go on a diet. The narrator and main cha racter of Raymnd Carver’s story, â€Å"Fat,† is a waitress who serves people both at work and at home. His main characters also include mechanics, postmen, high school teachers, and factory workers (â€Å"Raymond Carver†). Even if the desperation is not significant to the

Women Of The United States - 1456 Words

One must reach far back in history in order to appreciate what two women are currently undertaking in the political arena in the United States. Presently, two women are vying for their respective political party’s nomination to become President of the United States, however in the late nineteenth century this would have never been thought possible. Women during this era had no self-representation other than their husbands and fathers. Several generations of women who supported the suffrage movement, fought to change the Constitution of the United States. These revolutionary women of the United States played a monumental role in making this a reality. As a result of these women’s efforts, and many more that followed, the 19th amendment to the Constitution was ratified on August 18, 1920, allowing women the right to vote. This amendment marks one of the most pivotal points in American politics. In order to set the stage for the importance of women’s rights during this time in history, one must first understand the circumstances under which women lived in nineteenth century America. In the book, Lucy Stone, Speaking Out for Equality, author Andrea Moore Kerr tells of the day Lucy Stone was born in Massachusetts, the year was 1818. It is now known that Lucy Stone would become a champion for the rights of women and especially women’s suffrage. Hannah Stone, Lucy’s mother was pregnant with her sixth child and was weary from having to perform so many duties as a woman andShow MoreRelatedThe Women Of The United States1434 Words   |  6 PagesAbuse affects the whole family no matter what country that you live in. The women of Mexico were identified as moderately depressed compared to the minimally depressed women of the United States. The results of being in an abusive relationship or having been abused can be seen in the women’s parenting. The women from Mexico most often felt that their children had issues, which caused them to be challenging to parent. The mothers from Mexico often times felt that their child was demanding, notRead MoreWomen Of The United States861 Words   |  4 PagesUnlike the past, the social status of women is a lot improved. So, many female leaders are taking an active part in many fields. However, it is hard to find female leaders in top position. From the past, male dominated almost all of high social and official position in the world. Kings, presidents and many people who were in the high social hierarchy were predominately male, except some queens in U.K. Female has been playing a supporting role or was a second-class citizen. Females are still underrepresentedRead MoreWomen Of The United States2283 Words   |  10 Pagesstandard or example. They apply to the vulnerability of any one group. Intermittently, they are used against women in the United States as a whole, who are vulnerable in areas of predestined abilities to achieve a task based on sex. Not only must g eneralizations be lessened, but they also must be eliminated completely, as the effects they have on women are monstrous. Women in the United States are affected negatively by stereotypes through movies, mass media, and discrimination in the workplace. HistoriesRead MoreWomen Of The United States1849 Words   |  8 PagesStephen Rykola Mrs. Lucas English 10 Throughout time women have been looked upon as lesser individuals. However this is not the case. Women have played a very important part in our lives since the beginning of time. In the United States just within the past one hundred years women have received the right to vote. Hate and acts of violence against women still happen in other country s today. This famous quote by Abraham Lincoln proves that women should be treated as equals to men: A house dividedRead MoreWomen Of The United States Essay1838 Words   |  8 PagesWomen make up about 51% of the population of the United States, yet for most of American history, their representation in politics has been almost nonexistent. It was not even until 1920 that women were given the right to vote by the 19th amendment. Before that, their involvement was shunned and prohibited. After women gained the right to vote, however, their election to office was not immediate. After gaining the right to vote, women have gone through a struggle to become involved in politics thatRead MoreWomen Of The United States Army1964 Words   |  8 PagesThe United States Army was founded on June 14, 1775, and since this day women have helped nurture this great branch into what is known today as the largest and oldest United States Military service. (â€Å"Women†) The US Army is consisted of about 452,064 enlisted soldiers and 87,610 officers. This total of 539,675 makes up 37.8% of all of the military branches. (Demographics†) As time has carried on more and more women are looking to serve the country in the Army. While women have many skills and abilitiesRead MoreWomen During The United States1823 Words   |  8 Pagesin the world. However nurses continue to be in short supply even with an aggressive campaign to attract foreign nurses (Brunetto et al., 2013). It is estimated that â€Å"the United States will need to have produced 1.13 million new RN’s to fill the future demand† (MeMenamin, 201 4). Of the current-working nurses in the United States, â€Å"males represent approximately 7% of the nursing workforce†¦Ã¢â‚¬ (Colby, 2012). The percentage of men in nursing must improve if nursing is to become diversified. Although theRead MoreWomen During The United States Military1345 Words   |  6 Pages 9 April 2016 TOULMIN ESSAY Women have always served in the United States Military, since the beginning of the existence of the United States. I will make the argument, that women can and should be allowed to serve in combat roles, that are traditionally open for men only. Combat does not distinguish between the sexes. This is an important issue for everyone. The main reason, why women have never been allowed to be in combat roles, is because the sight of a wounded woman on the battle fieldRead MoreWomen s Movement Of The United States1438 Words   |  6 Pagessimilarities between female and male, or women and men. In general, men usually have different responsibilities and duties as women. From history to modern time, the differences between women and men has changed a lot. It’s nearly 70 years ago, that fight for women’s suffrage began in the United States. The Women’s Movement is a movement to combat sexual discrimination and to gain full legal, economic, vocational, educational an d social rights and opportunities for women, equal to those of men. One of theRead MoreThe United States : A Growing Problem With Women1553 Words   |  7 PagesThe United States has a growing problem with women in the criminal justice system. There has been a dramatic increase of women since the 1980’s. In addition, the increase of women has brought mothers into the equation. Pregnant mothers who are allowed to keep their newborn while incarcerated has been theorized to have many positive results. Including a higher chance of a positive reentry, allow bonding time between the mother and her child, and easing the pain of their incarceration. Laws vary from

Marketing Audit Of Nike Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Marketing Audit Of Nike organization. Answer: Introduction In todays business environment, each and every business organization needs to createmarketing plan to stay competitive in the industry. When they introduce anything new then they need to take the assistance of tis marketing plan to bring new products and services to marketplace. This report includes differentmarketing aspects about the Nike Organization that was chosen in the previous assessments. Nike is one of the most popular brands that offer a variety of sports shoes and products. The company is planning to diversify its product range with the introduction of new product i.e. Heating Boots. This report includes the mission and vision of Nike Organization. Moreover, marketing audit is conducted by the use of different marketing tools. At the end, a high level marketing plan is prepared in context to new product of Nike Organization. Company description, Mission and Vision Nike is a well-established company that was founded in United States of America in the year 1969. The organization is engaged in designing, manufacturing and developing the footwear, equipment, accessories and services. The major products of Nike are to provide athletic footwear, shoes and equipment (Deng, 2009). The organization is operating its business in various countries such as Japan, China, Europe, India, New Zealand and other emerging markets. The mission statement of this company has developed over the time to accurately show the position of business position. The mission statement of Nike is to bring innovation and inspiration to each and every person in the world. The mission statement of the company indicates the strategic objective of reaching out to the sport shoes and equipment (Dawes, 2009). This CSRs vision statement of the company is to assist Nike and its customers to prosper in a sustainable economy where profit, people and planet are balanced. Now, the organization needs to create and publish a formal vision statement to inform investors and employees about what the business purposes to be in the future in context to the international market for sports shoes and equipment (Datta, Ailawadi, van Heerde, 2013). To attain its mission and vision, Nike is implementing effective strategies and it is going to introduce a new product i.e. Heating Boots. Marketing Audit; Current Marketing Objective and Strategies The current marketing objective of Nike is to focus on offering higher quality products on low prices so that it can gain a significant market share in the industry (Ambat, et al, 2017). To attain this marketing objective, the organization has adopted effective marketing strategies which are given below: Product: Currently, Nike is focusing on sports and athletic shoes and apparel. The products of the company are designed in the factories which are situated nearby the raw material deposits so that they can reduce the costs of production (Chowdhury, 2013). Its current products are focused on Soccer, Tennis, Football, Basketball and other athletic uses. Price: Nike has created its pricing strategy to compete with other brands like Adidas and to offer affordable and quality shoes to the customers. Place: To distribute its products to the final customers, Nike has established more than 20,000 stores all over the world. It provides its products through auxiliaries, licensees and individual (Cwinkler, 2013). Promotion: Promotion is the most important part of companys marketing strategy. It uses different types of online media to promote its products. It includes online ads, commercials and its own website. It is also using brand endorsements to promote its products all over the world. External Environmental Analysis: PESTLE Analysis Political Factors In most of the major markets, stable political conditions offer various opportunities for Nike to grow its business. In addition to this, free trade policies assist the organization in better market penetration in foreign markets. Enhancing government assistance for infrastructure in developing nations provides Nike various opportunities to expand its operations in these markets. Economic Factors There are some developed markets like; United States which are stable that provide Nike a stable growth in these nations. In the high developing nations, the company may have opportunities to enhance its operations. But these markets are threatening Nike by increasing costs of labor. For example, economy of China has threatened the performance of Nike Company (Jain, Haley 2009). Social Factors Today, the people are adopting healthy life style and they prefer to buy the sports shoes and apparel for their Gym and exercise activities. It has improved the business of Nike significantly. Considering the needs of people, this company can implement new product development strategies to fulfill the needs leisure activities products. Technological Factors The competitors of Nike are making investment in research and development activities. Through this, they are adopting new and modern technology that has threatened the performance of Nike in global business environment. Nike can use updated technology to make advancement in its products and services. Legal Factors The company needs to comply with different laws and regulations in different countries. It creates a complexity for the organization. Changes in the employment laws have increased the cost of labor for Nike. This factor offers Nike an opportunity to implement higher standards of employment and labor (Westwood, 2016). Environmental Factors The organization is already engaged in environmental sustainability and corporate social responsibility. By using these programs, the company can attract the people towards its products and services. Marketing Objectives By looking at the above analysis, it can be analyzed that Nike should establish a new marketing objective for future growth. Till now, Nike is operating its business by focusing on the sportswear and sports shoes (Deng, 2009). Under its new marketing objectives, the company will introduce a new product in the market i.e. Heating Boots. The company will establish some marketing objectives for its new products: To develop its customer base by the targeting new audiences for heating boots. To gain a significant profit margin in the first year of introduction of heating boots. To become more popular and trendy with heating boots that will serve the needs of every customer in the market. The company will introduce a new product in the market i.e. Heating Boots for travellers and other people (Sorrel, 2009). Ansoff Matrix Under Ansoff Matrix, the company will focus on two major strategic directions: Product Development From the beginning of its operations, Nike is using product development strategy. The company is continuously introducing new products to compete with rivals. Now also, the company should develop its product range by including Heating Boots for all groups like women, men and children. With this product, the major objective of the Nike will be to keep the feet of people warm in cool environment. So, it will target both senior citizen and young generation as well. In this way, it should add new products to its product portfolio so that it can grab the attention of more customers (Huang, Sarigll, 2014). Diversification Diversification is one of the most important options that Nike can choose for its new marketing objective. The organization will offer its new products in new and emerging markets so that it can enhance its brand presence all over the world. However, it will be risky for the company but it will be good if it works. Thus, the above strategies will assist the organization in approaching the mission and vision of Nike. It will help the organization to bring innovation for each and every person in the world. Marketing Plan: Customer Segments and target market Under this, Nike will identify its targeted customer by the use of different segmentation characteristics. Different characteristics of customers are stated below: Demographic Under this segmentation, Nike will target the customers on the basis of age, gender and income of people. For its Heating Boots, the company will primarily target the customers between the age of 10 and 60. It will manufacture the Heating Boots by targeting both male and females. The customers will be the people who will be able to give worth prices for its new and quality products (Lu, Liu, Rahman, 2017). Geographic The organization will use geographic segmentation to market Heating Boots in nations, cities, regions and populations in different manner. For instance, it will focus on tourists in Europe and Norway. In the winter season, the temperature of both places remains slightly above freezing. Thus, the company will primarily emphasize on the tourist places which are the coolest. Psychographic Under this segmentation, the company targets the people with specific personalities, interest and lifestyles. For its new products, the organization will target the people travels to the cool places for leisure activities. It will supply the Heating Boots during the winter season in America (Sorrel, 2009). Behavioral Under behavioral segmentation, Nike will consider the benefits sought and customer loyalty. The benefit expectations of companys new product are that Nikes products can make the peoples feet warn in the cold environment and winter season. The company seeks to create customer loyalty through its new products. Market Positioning With this new product, Nike will position itself as a premium brand that is going to introduce new and innovative product for the mass population i.e. Heating Boots. It will manufacture this product in an effective way which will fulfill the needs of niche market. The color and brand logo will entice the targeted audiences to purchase this product with the creativeness and confidence. It will create an effective positioning statement that will create a positive image in the mind of customers. Nike will offer Heating Boots which will keep the customers feet warm during their outdoor and leisure activities. In this way, the company will use functional positioning under which it will fulfill the needs or demands of leisure travellers (Peteraf, Gamble, Thompson, 2014). Market Mix for Selected Products For its new products, the company will implement new marketing strategies, which are stated below: Product As mentioned above, Nike is going to introduce its Heating Boots in the market. It will be an innovative and creative product in the footwear industry. The organization will incorporate updated technology in Heating Boots. There will be electric blanket in the boots which will be operating with battery system (Sorrel, 2009). This product will be able to fulfill the needs and demands of customers for heating their foot so that they can enjoy their trip in cold atmosphere. The product will definitely assist the Nike in attaining its mission and vision. Price Because of its exclusive style, design and advertising, Nike utilizes both competitive and skimming pricing. In the beginning, it will use skimmed pricing strategy (Gordon, 2012). As it is an innovative product in global footwear industry so company will give offers and discounts on purchasing of two pair of Heating Boots. Place Nike will offer its new products i.e. Heating Boots through retail outlets. In addition to this it will open its own stores which will sell its new products. By establishing extensive distribution channels, Nike will make efforts to approach more customers (Lu, Liu, Rahman, 2017). Promotion The company will use effective advertising and promotion strategies. It will use both offline and online media for promoting its products. Moreover, it will partner with the tourist agencies so that they can make the people aware about this new product. When the customers will contact these agencies, they can buy the Heating Boots for their trip to cool places (Westwood, 2016). IMC Plan In addition to above marketing strategies, the Nike will create an Integrated Marketing Communications (IMC) plan to communicate its brand message to the targeted customers. The company wants to state that we consider the health needs of our customers at the center of what we do. To advertise its Heating Boots, the company will use different media channels which are discussed below: Media Channel Benefits Social Media Nike can promote its new products on social media platforms such as Facebook Instagram Twitter as most of the people are active on internet. Television Television is the easily approachable media that can cover mass population. It is cost effective mode of advertising (Fine, 2017). Print media Nike can post the ads in newspaper and magazines which are read by the people who are not using social media sites. This is an effective way through which company can approach most of the leisure travellers. Events and sponsorships Events and sponsorships are the most effective way to reach the sports lovers and travellers all over the world (Keller, 2010). This IMC plan will assist Nike in approaching a large population all over the world and company can promote its products effectively. Under this IMC plan, the organization will focus on the actions where Heating Boots spread the awareness of the significance of heating blanket in cooling environment and winter season. Conclusion From the above analysis, it can be concluded that Nike is a leading player in the sportswear industry. The company is using effective strategies to market its products among targeted population. The above report includes different marketing aspects about the Nike Organization. The above report concludes that company can increase its customers base and market share by introducing this new products range of Heating Boots. References Ambat, L. M. C., Cabagnot, T. R., Flores, D. J. C., Tiong, R. C. F. (2017). A Study on Designing a Marketing Plan for a Start-Up Business in the Philippines. InAscendens Asia Journal of Multidisciplinary Research Conference Proceedings, 1(2). Chowdhury, P. P. (2013). Key strategies and issues of positioning: A review of past studies. American Academic Scholarly Research Journal, 5(1). Cwinkler. (2013). Nike vs. Adidas: Competitive Advantage, Retrieved from https://storify.com/cwinkler/nike-vs-adidas-competitive-advantage. Datta, H., Ailawadi, K. L., van Heerde, H. J. (2017). How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing,81(3). Dawes, J. (2009). "Brand Loyalty in the UK Sportswear Market." International Journal of Market Research, 51 (1). Deng, T. (2009). Just Done It--- Nikes New Advertising Plan Facing Global Economic Crisis . International Journal of Business and Management , 4(3). Fine, S. H. (2017). Introduction to social marketing. InMarketing the Public Sector(pp. 1-12). UK: Routledge. Gordon, R. (2012) Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2). Harry, W. (2012)."Nike loses England rugby shirt deal to Canterbury".Telegraph. London. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). New York: Springer. Jain, S. C., Haley, G. T. (2009).Marketing planning and strategy. US: South-Western Publishing Company. Keller, K. L. (2010). Brand equity management in a multichannel, multimedia retail environment. Journal of Interactive Marketing, 24(2). Lu, X., Liu, H. W., Rahman, M. (2017). The impact of corporate social responsibility on customer loyalty: a case of Nike and Adidas in China.Strategic Change. Peteraf, M., Gamble, J., Thompson Jr, A. (2014). Essentials of strategic management: The quest for competitive advantage. US: McGraw-Hill Education. Sorrel, C. (2009). E-chargeable, Self-Heating Boots Keep Toes Toasty, retrieved from https://www.wired.com/2009/10/rechargeable-self-heating-boots-keep-toes-toasty/. Westwood, J. (2016).How to write a marketing plan. UK: Kogan Page Publishers.

German And Dutch Influence On American Housing Essay Example For Students

German And Dutch Influence On American Housing Essay German settlers came to North America in the late 17th century, they settled mainly in Pennsylvania. Germans built large, lasting houses of wood and quarry stone. Dutch settlers came, more than a century earlier, to the New World. Their first settlements were in New Amsterdam, now known as New York City and the Hudson Valley to the north. Dutch immigrants used stone and brick to build their homes. Their homes were large according to colonial standards. Dutch homes were noted for their decorative brickwork. The Germans enticed by such good reports, more displaced Germans came, crowding the trails that led westward. The rolling hills and fertile soils of the River Valley in Pennsylvania reminded them of their homeland, so they settled by the thousands, and their descendants, misnamed the Pennsylvania Dutch remain there to this day. The Dutch landed and decided to call New Amsterdam their home. They learned to use the sea to their advantage and became fisherman, they supplied seafood to Europe and soon became one of the leading exporters. Germans used Gable roofs with hoods in building their dwellings. Germans used hoods, or abbreviated roofs, to protect the people walking, from rain, and helped with the removal of rain from the roof. Dutch settlers built their homes using intricate, stepped gables. Some of the main architectural features in German and Dutch influenced houses are dormer windows, stepped gables or hoods, metal gutters, small windows with sliding shutters, and the Dutch door. The Dutch door is a door that is divided in half horizontally, like the door outside of the pool for the concession stand. There are some distinctive features of the German and Dutch; Germans had fireplaces in the center of the first floor. The fireplace was the center of most activities. On the opposite side of the fireplace was a large family room for entertaining, they used the light and heat from the fireplaces to do many daily chores and used for the entertaining of the guests. A favorite feature of the Dutch was wide front porches on their homes. The Dutch also had dormer windows that are still widely used today. Dormer windows are windows that are projecting through a steeply sloping roof. While doing this report we found that not many houses can be influenced by only one group of people. Shingles from the English settlements and dormer windows from the Dutch can be used on the same house. Although many houses have different characteristics they still have a distinct style. Architecture Essays