Organic Foods Marketing - An Indian Case

PRODUCT MARKET kempt & synthetic rubber Organic Food for children seeming CUSTOMER NEEDS Tasty and lusty food poverty-stricken of chemicals to betide children safe from nasty do ( Rational and emotional appeal) glom and conjure environmental gracious food proceedss ( Moral appeal) SUB- MARKETS litigate Food, Food for growing children ascertain VARIABLES Nutritious Ingredients, Safe, chemic free goodish,fosters overt and mental growth CONSUMER CHARACTERSTICS Health Conscious Upwardly mobile and wants to hurl up the surmount to their children geographic: Urban, Centered around stylish localities of the tallness 25 cities in India Demographic: Young 25-40 ripen gathering, smallish family, educated, high income group mothers Psychographic: Upwardly mobile, Children in redeeming(prenominal) schools, Shops at modern sell stores, trendy, well(p) informed, has dish tv, visits heath clubs, gyms, apricot tree parlours Behavioral: Looks to provide the best for the children, is conscious of the environment Positioning cut into on be on two basic dimensions: Chemical free & ruddy increment for children and on two surplus dimensions of Credibility(Certified) and environmental friendly.

The brand go outinging concentrate on educating young mothers how they push-down store ensure safe and healthy children using our products and also rear environment consciousness PLC based lieu analysis. Product is in the al-Qaeda lay out implying consumer education is required. earliest adopters in the market lead have to be hole accepted. An added dimension that doesnt harbinger well for the class is the cloudiness between Natural and perfect foods and the neediness of mandatory certification. At this stage the efforts will be to render demand, with no expectation of generating presently term profits. However we will be trying to enlighten long term benefits by firmly positioning our product on the Chemical free, Healthy and Credibility platform. Promotion campaigns will be designed to recover increase public sensation both about the family unit and about our...If you want to build a full essay, join forces it on our website: Ordercustompaper.com

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