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INTRODUCTION Founded in 1968 in Oregon, Nikes business activities involve design, organic evolution and the ecumenic marketing of high quality apparel, equipment, footwear and confederate products. Nike sells to most 140 countries around the world and currently boasts an near(a) revenue enhancement of $8,776,900,000 These revenues are based on product sales of shoes, clothing, and more or less other sports products. ad expenditures currently total $223,300,000 and include the following tout ensembleocations: $64,975,000 for profits television, $31,447,000 for consumer magazines, $7,700,000 for state of affairs television, $343,000 for newspapers, $134,000 for outdoor postings, and $36,000 for radio. (Reed Elsevier) Most footwear products are do after-school(prenominal) of the States. However apparel products are produced in the USA and abroad. (www.statcan.ca) In this article we will try to explore the fundamental fundamental interaction between the company Nike and it s external business environment, as vanguard as the internal strengths and weaknesses of the company. We will attempt to discover many of the significant changes and events in the external environment that have occurred in the last 5 years and have directly clashing Nike. We will describe how the company adapted and opposeed to these changes and what the effects of these events were. in any case we will identify and describe few of Nikes internal strengths and weaknesses.

CHANGES AND EVENTS IN THE EXTERNAL ENVIRONMENT INTERNATIONAL CRISES ace of the most modern global environmental changes are the events of family 1 1th 2001, when airplanes crashed into all(p! renominal) of the macrocosm Trade Center towers in newfangled York, the Pentagon cuddle Washington, D.C., and near Pittsburgh, P.A. (www.geocities.com/Athens/Acropolis/5232/) U.S. government officials reported that the crashes were a coordinate terrorist attack. Since this catastrophe was not expected, no one was fast to respond to it. Cole Haan store (owned by Nike), located in the World Trade Center plaza has been completely demolished. However, all of about 250-260 Nike and Cole Haan employees... If you want to get a adequate essay, determine it on our website: OrderCustomPaper.com

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