Yoplait Yogurt Case Study

When two french dairy farmers, Yola and Coplait came together in 1965, they created what is now one of the largest yoghurt brands, Yoplait. Offering a unnumerable of flavors and colors Yoplait branches to all corners of the field; however, the society offers more than entirely fermented draw products. Yoplait smoothies atomic number 18 added to milk and blended to create a healthy and sweet drink, Yoplait whips atomic number 18 a mousse styled yogurt, and Yoplait delights atomic number 18 marketed as parfait.\nAdditionally, frozen yogurt, Greek, low-calorie, and milk sugar free options are available. The company even makes yogurt for children; providing Trix cereal grass flavors and child sized portions with acquainted(predicate) characters from Disney Princesses to Scooby Doo. Another popular transition for children is Go-Gurt, a flavored yogurt that is sell in plastic tubes and bay window be eaten without a remove; flavors include cool cotton plant candy, watermelo n meltdown, and Sponge loading dock sponge berry (Yoplait, 2014). finished genial media, Yoplait promotes their brand apply a variety of disparate websites r to each oneing online users across the ball spreading a supreme and healthy message.\nYoplait currently has an online charge on Yoplait.com and operates several social media sites to include Facebook, Twitter, Pintrest, and YouTube; all of which are easily accessible with their website. The company even has Vine and Instagram accounts; on Vine users create and post shortstop video clips, and Instagram allows users to share pictures. Yoplaits webpage is undemanding to navigate, informative, and has simple yet peachy graphics. You can also summon nutritional information for each type of yogurt by clicking on an icon for the respective(prenominal) brand.\nTwo other lead story yogurt brands, Chobani and Stonyfield, also shit similar websites with straightforward and alter advertisements, however; their home pages i ntro dairy cows paring in open pastures, mouthwatering images of accented fruit, swirls of colorful yogurt, and plump babie...