The Main Product In Madonna Cultural Studies Essay

The primary(prenominal) Product In bloody shame Cultural Studies Essaybloody shame born(p) on August 16, 1958 her digit full name is bloody shame Louise Ciccone. born(p) in the Bay City Michigan of America and later move to New York in 1977 to pursue the career in modern dance. In early days she has performed as an artist in the noted breakfast club and emmy. She released her first debut album in 1983 (bloody shame) which became swell advantage. She has emerged as a singer, lyricist, actress, and dancer and as an entrepreneur. She has sold 300 million copies of her albums dry landwide. She has been reinforcing stimulused from gunnies books of military man records as the bestselling female recording artist of all in all duration.Background besides in all bloody shame has seen the bearing very closely, with all ups and d declares in her early days. She formed her own band with her ex-boyfriend Steve bray and they moved unneurotic into practice of medicine building, wh ere they written spick-and-span songs and developed strategies for future. Madonna had tried to speck many symphony directors, agents and record companies to throw her chance. In 1981 there was a certain shift in her victory project. Madonna rather than next the rock genre she extended making dance music which was emerging in New York clubs. She has induct great effort in making her image as a new fashion icon, where she has adopted funky je strongery, cloths and extras. Madonnas panache was soon become the new fashion for just ab issue of the girls around the man.Madonna realised that the dance clubs and the DJs are the first step for her success. She accompany the DJs to fun her songs in clubs and her frequent appearance with her friends in her glossy and funky coiffees thrust people being her fan and friends. The first release was 12-inch which gained huge success in clubs and gained Madonna name and fame. In 1983 her first album was released which she named as Ma donna. Most of the songs became far-famed and hit the US charts. This was just a start for Madonnas success during 1986 to 1990 Madonna has released 6 albums and many of the songs from those albums become the top hits. selling mixThe marketing mix is one of the important frame melt downs to define the increase or chump offering. It includes the basic four Ps which are named as product, price, place, promotion.ProductThe main product in Madonna case is Madonna herself. She was and she still is one of the most successful women in music. She make herself as the icon and ideal for the young generation. Basically Madonna was not only about music. She was more(prenominal) than that, she was a appearance diva, her cloths and fashion ideas were become famous and were adopted by most of the young generation girls. Such as her famous tag boy toy belts, funky apparels etc. essentially her product outline was based on market development and diversification and something new. Madonna has given a new name to fashion and her ideas of panache were copied by millions.PriceIn early days Madonna has put her tracks in New York clubs to gain popularity, with the help of DJs. Later on when she became famous her album was sold instantly and 8million copies were gone from shelves. The price was affordable fit in to that time customers pocket. Madonnas tar digest market has always been the young generation and teenagers who passion rock and dance music. The price penetration strategies and Madonna image has melt downed well to gain her name and money.PlaceMadonna has made the whole world to want her. Her early days of performing started from America New York and she made New York as her starting point to win the world. She was one of the most demanded and listened artist of all times in west. She has gained the name and fame by producing herself as a world(prenominal) singer not to limit herself to America. Her repoints and world tours were great success all around the world. She penetrated the market via her appearances in divers(prenominal) countries. Madonna has left a huge impression on people mind. progressionMadonna has described herself as the intemperately functional, ambitious and determined lady. She has worked hard on promotions she has chosen the best people in the business to develop her global image. She has drilld the club DJs to promote her tracks in early days and later on the agents and organizers who has introduced her to the world of fame. Madonna has worked side by side with the show organizer to arrange her shows in which she has shown her management skills. Her promotion strategies were always jibe to the audience she is going to see. In different countries she has made appearance otherwise with diva and raunchy looks she has attracted many hearts.SWOT epitome of Madonna key stake holders of MadonnaMadonna has many different kinds of stakeholders and at different levels. The main stake holders for Madonna are given bel ow.AudienceCustomers euphony directorsShow organizersAgentsChoreographersNational and local authoritiesMediaCrewDesignersMadonnas scheme is always to try and adopt something new, rather than to stick into one success commandment that risky attitude of her got her more success name and fame. One of her whodunit of success is her attitude toward trying and experimenting new things with her music and temper.Madonnas image has changed with each CD release, her brand essence remain constant. This is a major go against of her appeal.overt sexualityfemale empowermentrebellionthe celebration of successspiritual honestyMadonna embodies a freedom of spirit, material success and politico-sexual honesty which is seen by many as the apogee of feminism.PEST AnalysisPorters five forces modelValue mountain chain analysisMadonnas time entertain chain contains few very strong key factors, which start from the show organizers/music directors/producers. Then the operations in which the actual process starts to create value for customers. In which all stake holders such as (choreographers, designers hair stylists, dress designers and stage designers etc.) work together to make sure customers get what they paying for. Once the operations finish their part, then its time for marketing and promoting the feature or the product. Marketing and promotions is very integral step in the value chain. The customers have to get aware of what they going to get and when and where. It could be through with(p) via using different methods of marketing communications. Once the marketing and promotions has done their part, its time for product to get into market and available at sellers and selling points. The delay part in that case is service Madonna always tries to give the value to its customers money and provide the best and quality time to her fans.all(a) these factors help Madonna to get competitive advantage in her genre. nation are loyal to Madonna and her talent. Madonna stink pot use her name to make more profit via using the differentiation and diversification strategy which will help Madonna to get the new success. Madonna could maybe enter to other different categories such as apparel, clothing, makeup and jewelry sections where there is a huge female fan following is for Madonna which will get her good profits in long run. strategical options analysis for MadonnaMadonna is getting old she is 52 socio-economic class old the market penetration strategy will not be the viable options. As the animated market is aging and the demographics are changing, so penetrating market will not be able to bestow the success which Madonna desire. Introducing new products in existing market may work out something but still for Madonna to introduce something new in existing market might not be a viable option as mentioned earlier that the existing market has changed drastically but still her strength is RD as she is very hard working does homework before doing som ething so there are chances of this strategy to work out.Madonna has still got opportunity to explore and get into new markets with her existing products there is still the world which needs to be introduced with Madonna. With some mental home in her music and reinventing the tracks with new music videos will work out for her. With the help of technology Madonna can reinvent her music and make it available via internet to large amount of people across the world. Its more risky than market penetration but as Madonna personality is when there is risk there is reward.The best strategy for Madonna is to use the diversification strategy. In terms as Madonna has developed herself as the one of the most successful female artist of all time. In diversification Madonna could perchance introduce herself as the new brand persona, via using her personality and name in addition to collaborating with new brands. Madonna is at such stage where people admire her a lot, the demonstration of new t hings and products under Madonna name would work out. She can possibly train new singers, introduce her own product lines such as cosmetics, jewellery and apparels with Madonna magic touch. Diversification is the most risky strategy as the market and customers are both new. There is more reward in this strategy as well, if successful Madonna can get a new status and place in society and can get a new kind of fame.Conclusion and recommendationsMadonna has seen the life very closely and knows the value of life and money. Madonnas early days were hard and those hard days made her the strong lady, ambitious, determined. She believed that there was something in her and she worked on it and proved herself to be the one of the most successful lady of all time. The art of using people and understanding the changing trends made her successful. presently Madonna has spended the age and name and fame where, she dont need to be on look and use the same tactics which she has used during her early success days. The world has changed and emerged in something completely different way, the technology has made it possible to reach the customers across the world. For Madonna should focus on cashing her image now. By introducing her own line of cosmetics, apparels, jewellery etc. she still can be the style diva for new youth. Madonna could possible use old tactics but with reinventing them according to the new world demands and choices. Madonna could possibly work in production and introducing new singers and helping them develop in music industry with Madonna help. This could possibly keep Madonna in media eyes.