A Customer who Has Language Barrier that Someone Has Trouble Understan Essay

A Customer who Has Language Barrier that Someone Has Trouble Understanding English - Essay Example This would forge loyal following among its customers who are foreign speakers many of which are big spenders. Customer service can also be easily facilitated if reps can understand the language of the customer. For the customers, this would be a wonderful experience for them to be truly understood by the store where they make their purchases. This would surely develop a strong following among the foreign segment of the market. 3. Include cultural sensitivity training to front liners. There is a significant portion of Macy’s customers who are of foreign origin like me. This would tremendously improve their customer interaction and ultimately customer satisfaction leading to repeat and loyal customers. This would also separate Macy’s from the competition is a more customer-oriented retail store. Macy would also have the benefit of widening its customer base to include foreigners and international students like me. Describe insights you gained by carrying out this ‘shopping trip’ under the consumer role you adopted. What occurred to you that you’ve never thought about before? How do these insights affect the way you think about consumer behaviors and serving consumer markets? Besides the shopper with the specific situation you were assigned, who else might benefit from changes to a store that would better accommodate that kind of shopper? This trip made me realized that customer service is, in fact, a science that retail stores spend time, money and effort to become good at. Reflecting on it, I understand why because if the product and price are the same or even slightly higher, I would tend to buy at the store where I was taken good cared of or had the better customer experience. The store would also benefit from this experience as customers become more conscious of their shopping experience and are likely to provide feedback which could help them improve their products and service.