'Pakistan Media\r'

'Media enhance the knowledge of public and communicates all the happenings to the public. Media labor of Pakistan is growing fast with much potential and patently bright future ahead. Media should not use prejudicial tools to increase their viewership. Role of media in Pakistan is getting quite irresponsible; as there ar so many talk shows and political debates on the cloak all the time and sometimes they seems to be get across their limits. Media should work in its limits and according to some rules and regulations. overly spreading exaggeration, Pakistani media should resolve the matters with positive attitude.Media is mantic to be responsible for the present ordering, trends, norms, values and so on. People argon what they see, around them. Media reflects the society and it is the office of media to expose the country to the whole world. Role of media in Pakistan cannot be neglected; Pakistani media relates dramas, movies, sports, news and delight and so many feature s to the lot. Its dramas reflect society and happenings and issues in the society not only to the good deal of Pakistan but also to the whole world, news bring warning device the people about all the current happenings, inwardly and outside the country.MASS MEDIA IN PAKISTAN 1. We are living in the age of information explosion, where the world has shrunk into a international village. 2. The bouncy function of Mass Media is that it is the thinking expressive style of any society. Following are the types of Mass Media: †(a)Print Media (b)Electronic Media (c)Interactive Media 3. Tools of Media. Since the media plays a war of words, the important tools Include ‘vocabulary’, cosmos ‘vigilant about antithetic festerings’. (a)Reading. (b)Vigilant (c)Punctual (d)Alertness (e)Lingual Competence FACTORS FOR egression OF MEDIA 1.Mass media is wholesaler of M. Communication. Pak inherited 05 radio channel give-and-take its birth. International Trend p layed important division in development of Mass Media in Pakistan. initial decades of Pakistani Media’s history require been dominated by PTV. 2. Government was compelled to permit freedom of media (a)Liberalization of air passage in India led to mushroom growth of TV channel (b)In Kargil war India was able to sell its viewpoint to the world and cashed on its version slice Pak suffered since it had only the aver channel. (c)Economic boom in telecommunication in Pakistan.Commercial nature of Media was discovered in the sparing advantages related to it. Revenue generated by Media in 2002 was 2 billion and in 2007 this soared to Rs. 17 Billion. (d)Literacy rate / train grew in Pakistan and played a consumption in media Development. (e)Arrival of cable operators / network and its growth held vision. (f)Govt policies played vital role, especially of President Musharraf. Javed Jabbar. Said â€Å"Media is more(prenominal) mesomorphic then nuclear devices” he work ed on PEMRA 3. hidden sector was involved and posed challenge to state media.State Media to compete with Pvt Media has to improve and become more string out and provide realistic stories, this reformed the State Media as well _ since realistic input was being provided by the Pvt Media. 4. Pak Media Market was in raw form and was untapped; it had the potential to grow. Phenomenon of community based radio channels i. e. FM channel, community based Services ( print / elect) cook played important role in media development. 5. mo of Press Media / Printing groups were permitted and call for launched their TV channels e. . Jang crowd †Geo, etc. 6. Mass media is the major source of providing news and diversion to the people who wants to know who is doing what and what is happening. Aristotle in his book â€Å"Poetics” has written that â€Å"Media is a means of purgation and is must for normal living”. 7. The entertainment and news value of media has played very i mportant role its development. However, electronic media enjoys larger scope over print media, since it has wider audience, is easily accessible and be understood by even illiterate people.The media provides wide range of entertainment / news according to interest of people of different age groups / liking / languages. Talk Shows Mania has brought more liberalization and has revolutionized the concept since erstwhile taboo issues are being discussed enhancing the awareness of people. 8. The realization in the people and Government about the role of media in society / economic development is there. Indian soap operas have a large viewer ship and their popularity has attracted often of commercials / advertisement. The commercial aspects attached to the media have contributed to its rapid development. . The root Development has taken place. Modern state of stratagem studios /introduction of latest equipment / communication facilities like characterization conferencing, fax, electr onic data transfer, chat / mobiles, etc have brought in a revolution and contributed immensely in the media development. 10. The advertisement / commercials have brought big money to media market. The contents of programmes are changing. The high economic stakes attached to the media have brought in Professionalism in all its related fields. referable open market, there is a Scarcity of master copy media men 11.The abundance of media outlets has on one turn over has created lot of employment opportunities but on the early(a) has posed challenges to the media men to excel in their fields. Jang Group has more than 50,000 employees; media persons are getting enhanced wages. now we have number of highly professional and long-familiar media persons who are stalwarts of Pakistani Media and form its backbone. 12. Dozens Of otherwise factors have played role in the development of Pakistani Media. It has been a â€Å"watchdog” on actions of the state, people strengthened the med ia. Media has played important role in discussing un-touched subjects.It has helped harmonizing the nation on otherwise contentious issues. The disputation among the channels is bringing in qualitative value in the content and other aspects of programmes MASS MEDIA IN PAKISTAN EFFECTS OF MEDIA 1. Level of Awareness. The level of awareness has increased. Media has contributed a lot in increasing the general knowledge, who is who and what is what, knowledge of current issues etc. The programmers having media discussions, current affairs, documentaries, etc have been slavish in enhancing the common man’s awareness.\r\n'